What You’ll Learn
How thinking & behaviour ( psychology) is leveraged for business value creation.
Key Skills you will pick up
Humans are not rational!
Human adaptability & evolution
Understanding personal psychological needs
Societal influence on individual decision making
Consumer needs, wants & demand translating into business.
Business value creation using consumer psychology.
What You’ll Create
Students will use the brand given to them to understand how the business is catering to the consumer need gaps. They will then conduct their own investigation in the real world to identify and define gaps and finally come up with their own product idea using the information they have collected by understanding their customer psychology.
About the Mentor
Prithviraj Sen Gupta
Consumer Psychologist | Brand-Media Strategist | 4D Film-Maker | Mentor | Quiz-Master | Design thinker
​
Prithviraj is a Consumer Psychologist who into marketing research domain; wherein he is discovering newer trends and patterns of customer behaviour, thinking and media consumption. He has won several advertising and social media awards including one at Adfest (at Goa) and Asia Hospital Management Awards. Prof Prithviraj is a Psychologist and Film-maker by education, with his professional background spanning across Advertising, Media-Publicity, Television-Shows, and creation of egaging educational content.
Given his immense ground breaking and pioneering body of work in communication and marketing, he is being invited by Symbiosis University to profess on Consumer Psychology, Creativity & Design-Thinking among others.
When he is not working for Media and Advertising he is practising Counselling as Hypnotherapy and getting ready for his next project.
​